As originally reported by Melisa Heng in Straight Times. The original post can be found here.

The pop-up store for women’s fashion label Love, Bonito has been drawing crowds since it opened in mid-December last year.

Reception to the temporary 1,200 sq ft space has been “overwhelming”, says co-founder Viola Tan, 32. “Some days, it takes an hour for customers to reach a fitting room because of the queues.”

Ms Tan says pop-ups allow her and her partner Rachel Lim, 28, to interact with customers, observe shopping habits and get feedback. “The store is a physical touchpoint for us to connect with customers.”