As reported in The Straits Times, 4 September 2016 by Bryna Singh. More details can be found here.

Because he runs an online restaurant reservation platform, many people think that Mr Arrif Ziaudeen, 35, eats at restaurants a lot. He used to visit featured restaurants, take pictures and write reviews himself.

The Singaporean, who has an MBA from Stanford University, co-founded Chope with two others in 2011, with the aim of making dining out easier.

The idea came to him in 2011 when he was having coffee with a friend. He recalls lamenting that “you can book everything online, but not restaurants”, and they spoke about setting up a website to do so.

His friend suggested the name “Chope” and, upon realising that the Internet address www.Chope.co had not yet been taken, Mr Ziaudeen bought it for $12.